Corporate Style & Identity

"Corporate visual identity plays a significant role in the way an organization presents itself"

- Wikipedia

Brand is not creation of designer. It is not a nice logo or fancy business card. Here is the "The 22 Immutable Laws of Branding" that will give you idea about what you need to do/have for successful brand.
As a part of strong brand we will create fascinating corporate identity which is the basic of any brand developement. Logo, stationary and various products like envelopes, folders, flyers etc. that will show your customer the level of your company. In our understanding the company that doesn't keep it's style and doesn't follow this rules doomed to fall in the battle of everyday business war.

See samples of our identity designs here.

The 22 Immutable Laws of Branding

1. EXPANSION
The power of a brand is inversely proportional to its scope

 

12. THE GENERIC
One of the fastest routes to failure is giving a brand a generic name

2. CONTRACTION
A brand becomes stronger when you narrow its focus
  13. THE COMPANY
Brands are brands. Companies are companies. There is a difference
3. PUBLICITY
The birth of a brand is achieved with publicity, not advertising
  14. SUBBRANDS
What branding builds, subbranding can destroy
4. ADVERTISING
Once born, a brand needs advertising to stay healthy
  15. SIBLINGS
There is a time and a place to launch a second brand
5.THE WORD
A brand should strive to own a word in the mind of the consumer
  16. SHAPE
A brand's logotype should be designed to fit the eyes. Both eyes.
6.CREDENTIALS
The crucial ingredient in the success of any brand is its claim to authenticity
  17. COLOR
A brand should use a color that is the opposite of its major competitor's
7. QUALITY
Quality is important, but brands are not built on quality alone
  18. BORDERS
There are no barriers to global branding. A brand should know no borders.
8. THE CATEGORY
A leading brand should promote the cateogry, not the brand
  19. CONSISTENCY
A brand is not built overnight. Success is measured in decades, not years.
9. THE NAME
In the long run a brand is nothing more htan a name.
  20. CHANGE
Brands can be changed, but only infrequently and only very carefully
10. EXTENSIONS
The easiest way to destroy a brand is to put its name on everything
  21. MORTALITY
No brand will live forever. Euthanasia is often the best solution
11. FELLOWSHIP
In order to build the category, a brand should welcome other brands
  22. SINGULARITY
The most important aspect of a brand is its single-mindedness

by Al ReisĀ source

We have large corporate style / identity creation experience creating successful products and design elements for variouse companies from small NGOs to large industrial companies. Examples of our design concepts you can see in our portfolio here.

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